Crawfordsville, IN (Jan. 22, 2024) - World of Outlaws sprint car team,
Bill Rose Racing (BRR) announced today a partnership with Michael
Waltrip Brewing Company that will see the team carrying the beer
company’s logo and colors for the 2024 season.
“I am thrilled to have Michael Waltrip Brewing Company come on board
with us. As a mostly self-funded team, having this partnership is huge. I
am looking forward to working with Michael and his company this
season.” said Bill Rose, owner of Bill Rose Racing.
Michael Waltrip Brewing Company, co-founded by two-time Daytona
500 Champion Michael Waltrip, brews and distributes their signature
line up of beers, including Bristol Sunshine Tangerine Ale and Talladega
Light lager in 8 states in retail and in bars & restaurants.
“I’m so happy that Michael Waltrip Brewing will be a partner with Bill and
his team this season,” said Michael Waltrip. “Sprint car racing is
tremendously exciting, and the World of Outlaws fans are some of the
best in all of motorsports. I can’t’ wait to be able to share our beers with
the fans at the track and their favorite restaurant or retailer.”
The program with Bill Rose Racing will feature a season long primary
sponsor relationship as well as a lineup of official Bill Rose
Racing/Michael Waltrip Brewing merchandise available trackside and
online at www.michaelwaltripbrewing.com. The team will also support
several retail activations at key markets this season as well as co-
promotions with additional brands.
“As we evaluated the business opportunity with Bill and his team it
became clear that this was going to be an incredible opportunity.” said
Bryan R. Sperber, President of Michael Waltrip Brewing. “Bill and BRR
understand how to deliver value for a sponsor, and we are ready to
celebrate wins on and off the track…with Talladega Light lager and
Bristol Sunshine Tangerine Ale, of course.”
The World of Outlaws sprint car series gets underway Feb 7-10 at
Volusia Speedway Park in Florida. The series will race at over 50
events concluding at the series finale at the Dirt Track at Charlotte
Motor Speedway November 6-9, 2024. All World of Outlaw races will
be available to watch live on DirtVision. Visit www.dirtvision.com for
more information.
Comments